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EDHEC and Salesforce.com Team Develop New CRM Course

Published on June 24, 2008

The CRM course in EDHEC's MSc in Marketing Management programme combines the theoretical knowledge of how CRM integrates customer needs and a practical business experience with one of the worldwide leading providers of CRM solutions.

Salesforce.com and Esker, one of its partners, will be associated in several sessions of the CRM course. Students will have the opportunity to develop a hands-on experience based on a case situation and will also have the opportunity to attend a workshop organised by Salesforce.com for its local customers at the EDHEC facilities.

Salesforce.com is a San Francisco based company which was created in 1999; for the full fiscal year 2008, the company reported revenues of approximately $748.7 million, an increase of 51% from the prior year.

 

Loic MosseLoïc Mosse, Account Executive at Salesforce.com explains further:

"When the EDHEC Business School approached Salesforce.com to be part of the CRM course, we saw a very good fit for both our organisations and the opportunity to deliver best of breed CRM education to their Master's programme students.

We immediately began working together with EDHEC and our partner and customer Esker, a recognised leader in business document process automation and multi-media communication solutions (fax, SMS, email, mail).

Combining Salesforce.com's world-leading CRM best practices with the EDHEC's expertise in delivering executive-level education is definitely a win-win situation."

 

More about Salesforce.com

logo salesforce.comSalesforce.com is the market and technology leader in software as a service (SaaS) and platform as a service (PaaS). The company's portfolio of SaaS applications, including its award-winning CRM (http://www.salesforce.com/products/), revolutionised the ways customers manage and share business information. With the company's Force.com PaaS, customers, developers, and partners build, deploy, and share powerful on-demand applications that deliver the benefits of multi-tenancy across the enterprise. Applications built on the Force.com platform can be easily shared, exchanged, and installed with a few clicks via salesforce.com's AppExchange marketplace (www.salesforce.com/appexchange).

 

As of January 31, 2008, salesforce.com manages business information for approximately 41,000 customers, including ABN AMRO, Dow Jones Newswires, Japan Post, Kaiser Permanente, Sprint Nextel, and SunTrust Banks. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." logo no software

 

For more information please visit http://www.salesforce.com


Written by NIKKI HARLE
Date of update June 25, 2008

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